Boom represents the spirit of a generation.

A radio station targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

Hear our listeners talk about their relationship with the station.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Now, the latest official research (Rajar) published in July 2025 confirms the station is delivering record audiences. 

• Boom Radio reaches  711,000 adult listeners weekly (Rajar W2 2025) 14% up on a year ago.
• The number of listeners and the total amount of listening amongst those aged over 55 is now at record levels.
• It's calculated that Boom reaches over a million* listeners in a month-long campaign (1.1m). 
• Our audiences are loyal - spending more time with us weekly than the listeners to any other national radio station in the UK.
• Passionate engagement levels.
• A growing radio brand investing in its own marketing.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

To talk over the opportunities - email sales@boomradio.co.uk or complete the form below.

*Rajar - W2 2025, Boom Radio UK TSA vs time period specified. Details here.

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.