Advertising and partnerships

Boom represents the spirit of a generation.

A radio station targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

Boom helps Boomers live their best lives. Accounting for some 21% of the population, they have a relatively high disposable income, and are active, healthy - and powerful consumers.

In research in spring 2024, almost a quarter of Boom listeners told us they're planning a major home improvement in the next year - and the same proportion are considering new appliances. 11% are thinking of a new car, 4% a new property - and 13% are treating themselves to a garden makeover.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

For our partners, Boom offers a real opportunity to whisper in the ears of Boomers each day.

  • Boom Radio reaches 602,000* adult listeners weekly. (Rajar W1 2024)
  • Listening to Boom has grown by 16% in the last year, with 22% growth amongst the over 55s.
  • It's calculated that Boom reaches almost a million* listeners in a month-long campaign. 
  • Our audiences are strong - with higher listener loyalty than any other music radio station. in the UK.
  • Passionate engagement levels.
  • A growing radio brand investing in its own marketing.
  • Check our latest figures here.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

The station is currently investing in its largest marketing campaign to date - to help build audiences further.

To talk over the opportunities - email or complete the form below.

*Rajar - W1 2024, Boom Radio TSA vs time period specified.

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.



How to listen

You can hear Boom Radio on DAB+ across the UK - or 'Alexa - Play Boom Radio'.

For more info - or how to find our other stations, just click the pic.



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