On Air Now Jane Markham 2:00pm - 4:00pm Playing Music For Our Generation - Boom Radio
Now Playing Boom Radio Music For Our Generation

Advertising and partnerships


Boom represents the spirit of a generation.

A UK radio station targeting 14m+ baby boomers - the original influencers now aged in their late 50s, 60s and 70s - who still feel young and seize every opportunity life offers, blessed with high spending power.
The presenters they grew up with play the songs with which they share a deep emotional connection, spiced with some fresher tracks.
Boom commands strong listener loyalty - this is not just a radio station they listen to avidly - it is part of their lives, and they engage with enthusiasm.
Boom helps boomers live their best lives.


Radio enjoys a special place in people's lives - and Boomers love it, with 93% of us tuning in.  It's a strong relationship too, with that age group spending over a day a week of their lives with the medium.

For our clients and partners, it's a real opportunity to whisper in the ears of those listeners each day.



The figures suggest that the 14m Boomers - some 21% of the population - have a relatively high disposable income, are active and healthy - and are powerful consumers.

You've got a great brand - and we'd like to partner with you to spread the word about what you do. Our own research indicates that almost nine out of ten Boomers are planning some major investment - and over half of us suggest we're better off than when they were in their 30s and 40s.

Boom offers a range of offerings - from spot airtime to sponsorship and powerful brand integration, where your messages sit alongside compelling editorial content on-air.

To talk over the opportunities for you and your brand - email sales@boomradio.co.uk or complete the form below.








How to listen

You' can hear us on DAB across the UK.

And you can hear us online in high quality on your phone, laptop, PC or tablet. 

On your smart speaker, it's 'Alexa - Play Boom Radio' or 'Hey Google - Talk to Boom Radio'.

Need to know more about how to find us? Check our guide here.



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