Boom represents the spirit of a generation.

Boom has a family of radio stations targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

Hear our listeners talk about their relationship with the station.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Now, the latest official research* Rajar) published in May 2026 confirms the Boom brand is delivering impressive audiences. 

• The Boom brand reaches 671,000 adult listeners weekly (Rajar W1 2026).
•  83% of our listeners are aged over 55.
• It's calculated that Boom brand reaches over a million listeners in a month-long campaign (1.05m). 
• Our audiences are loyal - with Boom Radio listeners spending more time with us weekly than the listeners to any other UK national music station - up to a record 14.6 hours per week.
• Passionate engagement levels.
• A growing radio brand investing in its own marketing.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

To talk over the opportunities - email sales@boomradio.co.uk or complete the form below.

*Rajar - W1 2026, Boom brand TSA, station/brand as stated

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.