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Advertising and partnerships

Boom, represents the spirit of a generation.

A radio station targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - who still  feel young and seize every opportunity life offers, blessed with high spending power.

The presenters with whom they grew up play songs with a deep emotional connection, spiced with some fresher tracks.

Boom helps Boomers live their best lives. Accounting for some 21% of the population, they have a relatively high disposable income, and are active, healthy - and powerful consumers.

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Our own research indicated almost nine out of ten listeners are planning  some major investment - and over half of us suggest we're better off than when we were in our 30s and 40s.

For our clients and partners, Boom offers a real opportunity to whisper in the ears of Boomers each day.

  • Boom Radio reaches 662,000* adult listeners weekly, according to the latest audience figures from Rajar.
  • It's calculated that Boom reaches 1,073,000* listeners in a month-long campaign.  Check our latest figures here.
  • Our audiences are strong - with higher listener loyalty than any other commercial station.
  • Passionate engagement levels.


Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

A £1m marketing campaign is underway to grow the Boom audience further.

To talk over the opportunities for you and your brand - email sales@boomradio.co.uk or complete the form below.

*Rajar - W3 2023, UK TSA.














How to listen

You can hear us on DAB across the UK.

And you can hear us online in high quality on your phone, laptop, PC or tablet. 

On your smart speaker, it's 'Alexa - Play Boom Radio' or 'Hey Google - Play Boom Radio'.

Need to know more about how to find us? Check our guide here.



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