Boom has a family of radio stations targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

Boom represents the spirit of a generation.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

Boom Radio gives advertisers something rare: a direct line to a loyal, attentive audience that truly wants to hear from a brand they trust. This is a station built for Baby Boomers with a strong sense of identity, personality, and relevance, so your message lands in an environment where listeners engage heavily. Click below to hear how our listeners talk about their relationship with Boom.

If you want to reach a deeply engaged and affluent audience in a setting that feels personal, polished, and unmistakably matched to them, Boom Radio is a standout choice. Not just another station carrying ads - but a place where your brand can build a real connection, with warmth, trust and character.

Audience

The latest official RAJAR* research (published in May 2026) confirms the Boom brand is delivering impressive audiences.

• The Boom brand reaches 671,000 adult listeners weekly.

• 83% of our listeners are aged over 55.

• It's calculated that Boom brand reaches over a million listeners in a month-long campaign (1.05m). 

• Our audiences are loyal - with Boom Radio listeners spending more time with us weekly than the listeners to any other UK national music station - up to a record 14.6 hours per week.

• Passionate engagement levels.

• A growing radio brand investing in its own marketing.

What makes Boom so compelling for advertisers is the range of ways to get involved. From spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air. Boom Radio offers flexible opportunities to shape a campaign around your goals and make your brand part of a natural, memorable and effective listening experience.

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  Easter Chart

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  Features

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  Presenter Reads

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  Sponsorships

The staff at Boom are excellent at meeting our needs. After 6 successful weeks, we booked further campaigns. Where else would you go for such cost-effective advertising" Vintage Petrol Pump Garage

To discuss opportunities for our brands to work more closely together, email sales@boomradio.co.uk or complete the form below, and Dawn, Helen, Natalie, or Sarah will be in touch.

*RAJAR - W1 2026, Boom brand TSA, station/brand as statedBoom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.