Advertising and partnerships
Boom, represents the spirit of a generation.
A radio station targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - who still feel young and seize every opportunity life offers, blessed with high spending power.
The presenters with whom they grew up play songs with a deep emotional connection, spiced with some fresher tracks.
Boom helps Boomers live their best lives. Accounting for some 21% of the population, they have a relatively high disposable income, and are active, healthy - and powerful consumers.
Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.
You've a great brand - and we'd like to partner with you to spread the word about what you offer.
Our own research indicated almost nine out of ten listeners are planning some major investment - and over half of us suggest we're better off than when we were in our 30s and 40s.
For our clients and partners, Boom offers a real opportunity to whisper in the ears of Boomers each day.
- Boom Radio reaches 662,000* adult listeners weekly, according to the latest audience figures from Rajar.
- It's calculated that Boom reaches 1,073,000* listeners in a month-long campaign. Check our latest figures here.
- Our audiences are strong - with higher listener loyalty than any other commercial station.
- Passionate engagement levels.
Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.
A £1m marketing campaign is underway to grow the Boom audience further.
To talk over the opportunities for you and your brand - email firstname.lastname@example.org or complete the form below.
*Rajar - W3 2023, UK TSA.
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