Boom represents the spirit of a generation.

Boom has a family of radio stations targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

      

Our presenters include David Hamilton, Nicky Horne, Graham Dene, Jane Markham and Diana Luke.

Here's the latest official research* Rajar published in October 2025 - the Boom brand is delivering record audiences. 

Boom brand reaches 739,000 adult listeners weekly (Rajar W3 2025).

The number of listeners aged over 55 is now at record levels.

It's calculated that Boom brand reaches well over a million listeners in a month-long campaign (1.2m). 

Our audiences are loyal - with Boom Radio listeners spending more time with us weekly than the listeners to any other UK national music station,

Passionate engagement levels.

A growing radio brand investing in its own marketing.

* Rajar - W3 2025, Boom brand TSA, station/brand as stated

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Whatever your campaign objective, Boom offers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

 

The Boom Family

Profiles of our radio stations

   

Current Opportunities

Presenter Reads

Your standalone commercial messaging can live within our programming output.

Sponsorship & Promotions

Become an active part of our programming by sponsoring a show, sponsoring the weather, or running a exclusive Boom Radio competition to get your brand front-of-mind.

Facebook Posts

Start a conversation with our 54K highly-engaged followers.

Spot Ads

Ah, the good old radio ad is as hard-working as ever, and a fantastic way to engage with our 739,000 adult weekly listeners. 

Newsletter Features

Boom Radio's newsletter is emailed to over 44,500 subscribers each month. A recent competition invited over 10,000 entries! The client also requested Data Capture - listener opt-ins numbered over 5000+.

Website Ads

Our mobile app player regularly drives a click-thru rate of over 2%, significantly higher than the UK average for display ads (**typically hovers under 0.1%)

** https://www.iabuk.com/opinions/click-through-rate-past-sell-date

Case Studies

Read some of our advertisers' recent successes here

Dawn, Sarah, Helen & Natalie would be delighted to discuss advertising opportunities with you, so drop us an email: 

 sales@boomradio.co.uk

   

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers.