Boom Radio gives advertisers something rare: a direct line to a loyal, attentive audience that truly wants to hear from brands they trust. This is a station built for Baby Boomers, with a strong sense of identity, personality, and relevance, so your message lands in an environment where listeners are engaged rather than distracted.

What makes Boom so compelling for advertisers is the range of ways to get involved. From spot airtime to sponsorship and branded content, it offers flexible opportunities to shape a campaign around your goals and make your brand part of the listening experience in a way that feels natural, memorable, and effective.

If you want to reach a commercially powerful audience in a setting that feels personal, polished, and unmistakably well matched to them, Boom is a standout choice. It’s not just another station carrying ads — it’s a place where brands can build real connection, with the warmth, trust, and character that make radio work at its best.

Boom represents the spirit of a generation.

Boom has a family of radio stations targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Discover some of the opportunities now available.

Audience

The latest official Rajar* research (published in May 2026) confirms the Boom brand is delivering impressive audiences.

• The Boom brand reaches 671,000 adult listeners weekly.

• 83% of our listeners are aged over 55.

• It's calculated that Boom brand reaches over a million listeners in a month-long campaign (1.05m). 

• Our audiences are loyal - with Boom Radio listeners spending more time with us weekly than the listeners to any other UK national music station - up to a record 14.6 hours per week.

• Passionate engagement levels.

• A growing radio brand investing in its own marketing.

More exciting on-air partnerships, now available.

Hear our listeners talk about their relationship with the station.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

The staff at Boom are excellent at meeting our needs. After 6 successful weeks, we booked further campaigns. Where else would you go for such cost-effective advertising" Vintage Petrol Pump Garage

To talk over opportunities now available, email sales@boomradio.co.uk or complete the form below and Natalie, Helen, Dawn or Sarah will be in touch.

Cheers!

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers. 

Rajar - W1 2026, Boom brand TSA, station/brand as stated