Boom Radio is delighted to be joining with Ambassador cruise line to launch  One More Dream - a once-in-a-lifetime comeback story!

One More Dream offers performers who hoped for success generations ago a chance to claim the limelight at last. It will follow the search for a band, group or solo artist whose path to fame may have faltered the first-time round – as life got in the way - but whose talent and passion deserves to shine at last.

One More Dream is Boom’s biggest commercial partnership to date, bringing together two brands that share a deep understanding of the Baby Boomer audience, creating a campaign designed to resonate with audiences on air, online and at sea.

After a rigorous judging process, a shortlist of acts will be chosen by a panel comprising Boom’s celebrated presenters, along with familiar names from the world of entertainment.

The winning band will enjoy, at last, the experience they dreamed of. Guided through selection, rehearsals and recording by well-known figures in music, they will be brought to London’s legendary AIR Studios to lay down a professionally produced track with a No.1 hit-making producer.

Boom Radio listeners will be able to follow the band’s progress as the search builds towards its finale with the band’s journey set to be documented on air and online, supported by full-scale digital activity.

The spotlight will then shine on the band for the crowning moment of their ascent, with a special headline performance aboard Ambassador’s first lady of the sea, Ambience, later this year.

Alongside Boom Radio’s on-air and digital activity, Ambassador Cruise Line will support the campaign through its own marketing channels, extending the reach of One More Dream across email, digital and social platforms and introducing the project to both cruise-curious listeners and loyal Ambassador guests.

Tina Finch, Boom Radio’s Marketing Director said: “‘We know our listeners love music and many of them took to the stage early in life and dreamed of stardom – but a more sensible life got in the way.  But – we’re always keen to stress it’s never too late – and this is a unique chance to enjoy One More Dream. Partnering with Ambassador Cruise Line allows us to take this project to another level - bringing the winners on board to perform and be part of life at sea will give listeners, viewers and the band themselves a unique chapter in this once-in-a-lifetime comeback.”

Gordon Nardini, Chief Marketing Officer, Ambassador Cruise Line, added: “Boom Radio is a natural fit for Ambassador, as we both celebrate the 50-plus generation, champion their passions (past and present) and give them the opportunity to reconnect with what they love. Our audiences share the same values, the same sense of nostalgia and the same desire to celebrate the music and memories that mean so much. ‘One More Dream’ is a heartfelt, uplifting project that taps into the stories and passions of the Boomer generation and offers a wonderful platform for a talented band to take their music further. Supporting this comeback journey, both on land and at sea, gives us a unique opportunity to introduce our affordable quality no-fly cruises to an audience that we know will feel right at home with our famous warmest welcome at sea.”

More info - dawn.lemen@boomradio.co.uk