Boom Radio audiences grow

Boom Radio — the radio station aimed at baby boomers — has grown its 55+ audience for the ninth successive time - to record levels*!

Boom now reaches over half a million listeners in its target 55+  age range for the first time - thanks to growth of 26% in the last year.

In total, 627,000 adults aged 15+ now tune- in each week, according to the latest official research compared to 531,000 listeners a year ago - 18% growth. Over a month long campaign, it's calulated that the station reaches almost a million listeners.

On average, listeners are tuning in for 11.0 hours per week, making Boom listeners the most loyal of all UK national music station listeners.

With the 55 plusses making up 80% of Boom listeners, delivering 94% of its total listening - and ABC1s forming well over half its listeners (55%) - Boom is perfectly poised to reach a key generation perfectly, with little wastage.

Boom Radio’s presenters have an average age of 70. They include David Hamilton, Graham Dene, Roger Day, Nicky Horne, Judi Spiers, Jenny Hanley, Simon Bates, Les Ross, Roger Day, Rob Jones and Bill Bingham— many of whom were persuaded out of retirement to help get the station on-air.

Phil Riley, co-founder of Boom Radio, said: "With our growing 55+ audiences, huge levels of listener engagement - and a range of tailor-made commercial solutions, we believe  Boom is an incomparable platform to help build any brand".

Boom Radio first aired on Valentine’s Day 2021 and was founded by Riley and David Lloyd — veterans of the British radio industry — who spotted a gap in the market for a new music radio station aimed at Radio 2 listeners.


*RAJAR – Boom Radio, Boom Radio UK TSA, Q4 2023

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How to listen

You can hear Boom Radio on DAB+ across the UK - or 'Alexa - Play Boom Radio'.

For more info - or how to find our other stations, just click the pic.



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