Let Boom drive your business
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Boom represents the spirit of a generation. A UK radio station with real engagement and scale - targeting the 14m+ baby boomers.
Boomers are the original influencers now aged in their late 50s, 60s and 70s - who still feel young and seize every opportunity life offers, blessed with high spending power.
The presenters they grew up with play the songs with a deep emotional connection, spiced with some fresher tracks.
Boom helps Boomers live their best lives. They account for some 21% of the population - have a relatively high disposable income, are active and healthy - and are powerful consumers.
You've got a great brand - and we'd like to partner with you to spread the word about what you do.
Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful brand integration, where your messages sit alongside compelling editorial content on-air.
How to listen
You can hear us on DAB across the UK.
And you can hear us online in high quality on your phone, laptop, PC or tablet.
On your smart speaker, it's 'Alexa - Play Boom Radio' or 'Hey Google - Talk to Boom Radio'.
Need to know more about how to find us? Check our guide here.