Boomers are the original influencers now aged in their late 50s, 60s and 70s - who still feel young and seize every opportunity life offers, blessed with high spending power.

The presenters they grew up with play the songs with a deep emotional connection, spiced with some fresher tracks.

Boom helps Boomers live their best lives. They account for some 21% of the population - have a relatively high disposable income, are active and healthy - and are powerful consumers.

You've got a great brand - and we'd like to partner with you to spread the word about what you do.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful brand integration, where your messages sit alongside compelling editorial content on-air.