Why the change?
When Boom Radio launched, we began trialing the service just on a London transmitter network. Such was the response that we added national coverage very soon afterwards.
The result was that we have been broadcasting exactly the same programmes twice in the London area.
Transmission is hugely expensive. So - we are stopping this duplication now the contract allows.
You'll understand that Boom Radio is a small new independent company and not backed by any major media operator - so we need to spend money wisely if we are to stay around. Let's remember - other radio stations in the past have sadly closed down.
What happens now?
Our national coverage uses the newer, updated DAB+ protocol, rather than the original DAB approach which was used in London. Apart from the London area, Boom has always only been transmitted using DAB+.
DAB+ offers the capacity for more stations (like Boom!) and higher audio quality. It also is more robust in delivering a clear signal. Many UK stations are also making the change to DAB+ including the mighty Classic FM. Owing to its efficiency, it is also more affordable for small independent stations like Boom.
Just like the change from AM to FM in the '70s and '80s - and then FM to DAB in the 90s and early '00s - transmission protocols will change as technical advances are made. DAB began almost 30 years ago!
How do I hear DAB+?
Thankfully, DAB+ receivers these days are already common. Ofcom estimates that two-thirds of in-home DAB owners can access DAB+ stations - and all new cars are DAB+ compatible. DAB+ radios are also now thankfully much cheaper, some even around 30 pounds.
Having said that, most of Boom listening these days is online rather than off-air and this is the increasing trend. Online offers Boom Radio in stereo - in hugely better quality. You can hear us online on Alexa or on your phone or latop - indeed on the device you are now reading this on! Also, you may be able to feed Boom from your phone to your audio system.
We hope this explanation helps you understand what may feel like a puzzling decision. We must do all we can to ensure we stay around - and continue to provide Boom free of charge.
We do hope you can continue to enjoy listening in some way.
We appreciate your support.